Plug-in Maui: Challenges and Opportunities

Friday 27th April 2012

University of Hawaii Maui College
310 Ka’ahumanu Avenue, Kahului, Hawaii 96732

MORNING: Ka’a’ike Atrium & Ka’a’ike Room 105 
AFTERNOON: Kalama 103

7:30 am           Refreshments, pastries, and registration

8:30 am           Welcome: Clyde Sakamoto, Chancellor 
Overview: Anne Ku, Project Director

8:45 am           What does EV in Paradise mean?" Maui EVA Visitors Industry Group

                      Carol Reimann, Executive Director, Maui Hotel and Lodging Association 

                       Lance Gilliland, Director of Sustainability, Honua Kai Resort & Spa 

                        PPT  (file size 328 KB)  PDF  (file size 130 KB) 

9:00 am             Keynote presentation: ****
“California Dreamin’: A One Year Review of the  Most Successful Plug-in Vehicle Market in the U.S.”

9:30 am           “Getting EVs to Maui” Panel Discussion
Facilitator: Dave Rolf




9:30 am           “Getting EVs to Maui” Panel Discussion
Facilitator: Dave Rolf


10:30 am         Break    


10:45 am          Updates for Japan US Island Grid Project
Kaz Takada, NEDO

                        PPT  (file size 1.83 MB)  PDF  (file size 934 KB) 


11:00 am          Maui EV Infrastructure Group Update
Chris Reynolds, Operations Superintendent, MECO

                        PPT  (file size 920 KB)  PDF  (file size 597 KB) 

11:15 am         "State of Hawaii EV Ready Current Status” ****
Margaret Larson, Vehicle Specialist, Hawaii State Energy Office (DBEDT)

                        PPT  (file size 6.65 MB)  PDF  (file size 3.1 MB) 

11:30 am          Maui EVA Policy Group Update 

                        PPT  (file size 195 KB)  PDF  (file size 144 KB) - not presented due to time constraints

11:45 am          Maui EVA Education Group Update

                        PPT  (file size 98 KB)  PDF  (file size 24.2 KB) 

12:30 pm         Box lunches in Ka’a’ike Atrium


Short walk to Kalama 103 for afternoon session


1:30 pm           Maui EVA Residents/Local Businesses Update + EV early adopters

2:00 pm         "Lessons learned from Oahu commercial EV charger installations” *****
June Chee, Honolulu Clean Cities

                        PPT  (file size 9.14 MB)  PDF  (file size 4.9 MB) 


2:15 pm           Charging infrastructure solutions: affordability, availability, maps, apps, best practices and business models


2:45 pm           “Frequently Asked Questions: what everyone wants to know and how best to present and deliver the answers”

3:15 pm           Wrap Up: Byron Washom, Strategic Energy Director, University of California at San Diego

                        PPT (3.52 MB), PDF (2.46 MB)


3:30 pm           Maui Premiere: documentary movie “What is the Electric Car”  - 75 minutes

                       Producer: Scott du Pont **


4:45 pm           Close



** Tele & video conference speakers & attendees:

Also aired 8 times on Maui EVA 1-hour TV program on UHMC Cable TV channel 55 or live streaming on MCTV (PC not MAC) at the following times on alternating Saturday and Sundays:
**** 3rd episode: Margaret Larson; Mike Ferry & David Almeida 19 & 20 May, 2 & 3 June 2012 at 5 pm and 11 pm HST
***** 4th episode: Byron Washom; Jim Ruby; John Nakamoto; June Chee 16 & 17 June, 30 June & 1 July 2012 at 5 pm and 11 pm HST

Invited speaker biographies

David Almeida
Plug-in Electric Vehicle Program Manager, CCSE
David is responsible for managing an electric and plug-in hybrid electric vehicle (PEV) incentive program throughout California as well as regional PEV planning efforts in Southern California and the San Joaquin Valley. California Center for Sustainable Energy (CCSE) is an independent nonprofit that fosters public policy and programs to facilitate the adoption of clean, reliable, sustainable and efficient energy technologies and practices. David works closely with many of the key stakeholders involved in promoting PEV adoption, including the California Air Resources Board, California Energy Commission, municipalities, utilities, automobile manufacturers, PEV charging providers and local Air Quality Management Districts. Additionally, David plays a central role in leading business development activities for CCSE’s Transportation Department. Previous to joining CCSE, David worked as a Policy Analyst for the San Diego Regional Economic Development Corporation and as an Energy Environment Fellow for the Los Angeles Mayor’s office, focusing on issues related to energy and the environment. David holds a Masters in Public Policy from the School of International Relations and Pacific Studies at the University of California, San Diego. 

Dr David Bliss
CEO, Charge Bliss
Dr Bliss is a Surgeon, Scientist, and Entrepreneur with a commitment to promoting the adoption of electric vehicles through the deployment of fast-charging infrastructure.  He and the Charge Bliss President, Dr. Marla Matar, were married in Maui (Kapalua) and visit the island at every opportunity.  They are driven to helping Maui and its visitors maintain the beauty and uniqueness of the island through promotion of sustainability and environmentalism.  They bring experience as EV users and knowledge of the benefits and potential pitfalls of the range of EV charging infrastructure.

June Chee
Honolulu Clean Cities – Electric Vehicle Intern
Funded by the Department of Energy’s “Clean Cities Community Readiness and Planning for Plug-In Electric Vehicles and Charging Infrastructure” grant awarded to Maui EVA, June Chee’s internship entails researching EV planning needs and lessons learned in Hawaii, and integrate these lessons learned from similar projects in the U.S. and abroad; surveying consumers, businesses, utilities, and EV industry stakeholders within Hawaii, with special emphasis in Maui; and evaluating survey data, analyzing information collected, and writing a report that details these findings such as lessons learned from ongoing EV programs, opportunities, barriers, gaps, and needs regarding EV implementation across Hawaii. June holds a BA in Marketing from Seattle University. She is currently studying towards her MBA/MA in Global Leadership and Sustainable Development at Hawaii Pacific University, expected 2013.

Dan Davids **
Board Chairman, Plug-in America
Dan is a longtime environmental advocate and electric vehicle owner. His career experience includes ocean engineering, professional flying, software development, solar photovoltaics, and human factors design. He was recently nominated as an outstanding alumnus of Microsoft Corporation for his work with Plug In America. Dan has a B.S. in physics from Harvey Mudd College and an MBA from Central Michigan University. He splits his time between Seattle and Honolulu.

Patrick Connor **

Social Media Director, Oregon Electric Vehicle Association (OEVA)
Pat is the social media director of the Oregon Electric Vehicle Association ( You can follow the OEVA on Facebook or Twitter. He also writes about renewable energy and EVs in his personal blogs at celticsolar and carswithcords. Pat is also an occasional panelist on the "WhatDrivesUs" podcast and regular contributor to

James E. Coon
Owner, Dollar Rental Car, the only car rental company on Lanai
Co-founder of Maui’s oldest sailboat company Trilogy Excursions (since 1973), “Captain Jim” is also CEO of Coon Brothers Inc. family of companies whose vision is “to operate profitable companies that lead by example;  being environmentally proactive, giving back to our communities  while incorporating the Hawaiian values which are so important to our island way of life.”  Notable in his long list of community service involvement are chairman of first Whale Sanctuary Task Force established by Governor Arioshi, past Chair, Vice Chair and charter member of the Hawaiian Islands Humpback Whale National Marine Sanctuary Advisory Council, past officer of The Ocean Recreation Council of Hawaii (TORCH), past President of Maui County Boaters & Ocean Affiliated Transportation (MCBOAT), Co-founder and current President of the state-wide Ocean Tourism Coalition (OTC), and recipient of the 1999 Environmental Hero Award (NOAA) Star of the Sea Award (NOAA). Mr Coon holds a degree in biology with further advanced studies at the Goethe Institute, Germany and Graduate Kildahls Nautical School Seattle. 

Mike Ferry
Transportation Programs Manager, CCSE
Coordinator, San Diego Regional Clean Cities Coalition
In these roles, Mike manages over $12 million in federal, California state, and San Diego regional programs related to alternative transportation fuels, vehicle electrification, advanced battery research, and public outreach and education focused on sustainable transportation solutions. Prior to joining CCSE and the Coalition, Mike worked as a consultant in the biofuels and climate change sectors in the San Francisco Bay Area, with work that ranged from biodiesel fleet implementation to energy use and greenhouse gas (GHG) life cycle analysis for biofuel production. Mike holds an M.S. degree from the Energy and Resources Group at UC Berkeley, where he focused on the intersection of renewable energy and automotive electrification. Mike is also a California Air Resources Board accredited GHG verifier for large, point-source emitters under the state's Global Warming Solutions Act. In 2007, Mike received the Biodiesel Inspiration Award from the National Biodiesel Board and became a volunteer presenter with The Climate Project, a grassroots campaign to educate the public about climate change.

Roman Kuropas **
Founder and CEO, Innova Global LLC, Innova UEV, Inverom Corporation

Through his work with Innova Global, Roman currently advises and consults Capgemini’s Global Smart Energy Services Group on EV and Smart Grid applications.  In the past, Roman was the co-founder, president and CEO of Expert Corporation; a global Tier 1 supplier. Under Roman’s leadership, Expert was awarded fuel system and front end module contracts from GM, Porsche, Hyundai, Kia, Subaru, Chrysler, Mercedes, VW Group, BMW and SAIC. Today, Innova UEV  is creating game-changing value for urban drivers. Innova UEV has assembled a world-class consortium of European designers and manufacturers, American HMI (human machine interface) experts Inverom, and others to bring its latest solution to life: the Innova Dash.  Roman and his companies are based out of Oak Brook, IL.

Margaret Larson
Vehicle Specialist, Hawaii State Energy Office
Co-Coordinator, Honolulu Clean Cities Coalition
Margaret co-chairs the Hawaii Clean Energy Initiative's transportation working group, focused on establishing a sustainable alternative-fuel strategy to help reduce Hawaii's dependence on imported oil within the transportation sector. She currently helps to manage the Transportation Energy Diversification Program-working to transform Hawaii's transportation sector to become less dependent on liquid petroleum fuels by accelerating the adoption of electric drive vehicles and related charging equipment in Hawaii. Prior to joining the Hawaii State Energy Office, Margaret worked in San Francisco, California at the United Kingdom government's international business development agency, UK Trade and Investment, as a Business Development Associate, focusing on Renewable Energy and Clean Technology. She holds a bachelor's in Journalism from Humboldt State University.

John Nakamoto
Manager, Sales Training, Sales Operations Department, Mitsubishi Motors North America
John Nakamoto has been a part of the Mitsubishi family for nearly 20 years, including three years spent at Mitsubishi Electric. He transitioned to Mitsubishi Motors in 1995, where he served as the Manager for National Sales Training and worked closely in forming the Mitsubishi Academy, a center for training and material for sales support. John also worked diligently to provide our dealers and sales staff with state of the art iPod technology to provide our customers with accurate information facilitated through our sales consultants. As Manager of the Electric Vehicle Operations department, he took the reigns on the iMiEV project in March 2010, and has spearheaded a partnership with Best Buy’s Geek Squad, the state of Oregon, Eaton Corporation, and continues to work on future partnerships with utility companies, NGOs, and local governments which has lead to the successful completion of deploying the North American Mitsubishi i-MiEV nationally in 2012.

David Peterson **
West Coast Zero Emission Mobility Project Manager, Nissan North America
David Peterson is responsible for electric vehicle market readiness and development in the Western United States. Previously, Mr. Peterson led electric vehicle research at the UCLA Luskin Center for Innovation where he developed a charging station siting methodology and EV fleet adoption tools. Prior to joining Nissan he was a financial analyst at ING Bank, N.V. in Shanghai, and an economist with AECOM in Asia and California. He holds a master’s degree from UCLA, and a bachelor’s degree from U.C. Berkeley.

Dave Rolf
Executive Director, Hawaii Automobile Dealers Association (HADA)
Since 1999, Dave Rolf has served as ED of HADA(Hawaii’s franchised new car dealers, representing 135 franchises in the islands), coordinating dealer-related public policy input relating to the introduction of electric vehicles in Hawaii.  He recently developed and implemented the education-of-the-general-public component of a portion of the State’s EV READY grant program.  His company, Rolf Advertising and Communications, is the one of the oldest advertising agencies in Honolulu, and serves as the management firm for Hawaii’s automobile dealers association, which annually sponsors the First Hawaiian International Auto Show.  Mr. Rolf serves on the national board of directors for the Automotive Trade Association Executives in the U.S.  In 2003, he played a key role in the development of the U.S. Corporate Average Fuel Economy (CAFE) standards.  Mr. Rolf is a frequent lecturer on the subject of “Hawaii’s increasing role in the electrification of the car” and has published articles on the subject of Hawaii’s key role as a test bed for new vehicle technology. 

Jim Ruby
Assistant Director Facilities Management/Fleet Services, UC San Diego
Jim Ruby, UC San Diego’s Fleet Manager, has over 35 years of automotive, truck, and transit industry experience, including more than ten years directing UCSD’s Fleet Services. As Fleet Manager, he is responsible for directing the operations and maintenance for over 900 vehicles, ranging from electric vehicles to transit buses and heavy equipment. Jim’s responsibilities also include the acquisition and disposition of all campus vehicles, as well as operating the campus Fuel Station. Over the past 6 years, he has been instrumental in converting UCSD’s fleet into one of the most sustainable in the region. Jim is a nationally recognized leader in sustainable fleet management, having been named a 2011 Sustainability All-Star by Green Fleet magazine for his outstanding professional accomplishments, innovation, and overall industry involvement. Under Jim’s management the UC San Diego Fleet was included in Green Fleet Magazine’s 2010 and 2011  list of “Greenest Government Fleets”, and has received recognition nationally and regionally as being a leader in implementing sustainable transportation best practices.  In addition to his campus duties, Jim also serves on the Board of Directors for the San Diego Regional Clean Fuels Coalition. 

Byron Washom
Director of Strategic Energy Initiatives, UC San Diego
Byron Washom is responsible for energy management policy to achieve the campus' goals for quantum improvements in energy management and Greenhouse Gas reductions. Prior to UCSD, Mr. Washom was the CEO for twenty years of a due diligence firm that specialized in CleanTech, and he served as Sr. International Advisor to the World Bank and DOE. He is a four time Rockefeller Foundation Grantee and a former Heinz Endowment Grantee for early commercialization of CleanTech into developing countries. Mr. Washom was also Founder and President of Advanco Corp which in 1984 set the long-standing world records for solar electric conversion efficiency at 29.4% and subsequently achieved an IR100 Award. He was the 2008 Recipient of UCSD’s Citizen of the Year Award for Sustainability, and he was a Visiting Faculty Member at the Rady School of Management while teaching the graduate level course, The Business of Renewable Energy. Fast Company magazine named him to their June cover story, “100 Most Creative Persons in Business, 2010.”

Currently on Maui, there is only one rental car company that rents out EVs. And it’s a single Nissan Leaf. Bio-Beetle will be happy to offer a $55 daily rate (all taxes & fees included) and a $295 weekly rate (all taxes & fees included) for all attendees of this one-day conference until December 15, 2012.